What questions should I ask?

Here are a list of questions, broken out into category, that you can ask visitors on your website. If the question is linked, click on the link to view our recommended survey setup. 

Uncover how your visitors found out about you

Understanding Purpose of Visit / Intent

Investigating bounce rate

Understand position relative to competition

Uncover missing content

Net Promoter Score / Scale of Satisfaction

Uncover Issues

Uncover the appeals of your site / product

Understand reservations with using or purchasing product

Segment Differences

  • "Which of the following best describes you?"
  • "I came here to..." (Offer several answer options)

Soliciting Product Feedback

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