Now Qualaroo customers can use survey responses to create personalized web experiences via Optimizely Audiences. It's a bit of a mouthful, but basically users can now be served more relevant content via Optimizely based on how they answer a Qualaroo survey.
You can read all about the integration here: Introducing Qualaroo’s New Integration with Optimizely Audiences for Personalized Web Experiences.
If you'd like to learn more about the Audiences feature, you can read the Optimizely blog post: Introducing Audiences: A New Way to Deliver Personalized Experiences.
To learn exactly how the integration is set up, please read our help article: Integrating Qualaroo with Optimizely Audiences.