New visitor/Discovery surveys

Understanding how your visitors found out about you in the first place is a great starting point to learning more about who your visitors are. This variation calls for a write-in, which is what we recommend starting with. The reason being is you want to give new visitors a chance to tell you, in their own words, how they found out about you. Offering new visitor answer option will increase your response rate, but ultimately defeats the purpose of the survey, since you're in essence having visitors confirm what you already know. 

Survey Content

Possible questions to ask to help uncover this objective:

  • "Where exactly did you first find out about us?"
  • "How did you find our site?"
  • "What were the search terms you used to find our site?"

Recommended answer type: Text based answer

For this objective we strongly recommend not giving visitors a list of options. Reason being is this method can and will work against you by effectively leading the customer to the information or sources you already know about. We want to uncover the answers that we don't already know, and the best way to do this is to give your visitors the opportunity to tell you what they think. 

TIP: Remember to always mark write-ins as required. This will ensure that survey takers can only move to the next step once they've entered a response, and it will avoid blanks from showing up in your reporting. 

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.

Recommended targeting options

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.

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