There are a handful of places where you may need to add a call-to-action (otherwise known as a CTA) in Qualaroo. Most notably, they can be added to message screens.
While Qualaroo does give you data on how many times CTAs within your Qualaroo surveys and nudges were clicked, you may want to consider adding a UTM code to your URLs so you can track how well those CTAs are converting on your site. This simple technique can link your marketing practices to Google Analytics and give you the data you need to support an idea or switch gears to try something else.
What is a UTM code?
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
They can look something like this.
If you're not sure how to create a UTM code for Google Analytics, this help article will walk you through it.
To create a UTM code for Google Analytics, go here.