We do recommend that you add our JavaScript to every page since once you do that, all further survey administration is done through your Qualaroo account. This is also important for targeting purposes as certain targeting options rely on the visitor's navigation through your site to know when to fire the survey.
We have had customers ask if you are able to only place the JavaScript on the pages you plan to have surveys on - you absolutely can, but it may have unintended consequences when you take into account certain targeting criteria.
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