Understanding visitor Intent to prepare for an A/B test

Focusing on the intentions a visitor has when they come to your website or if they're on a specific page can reveal quite a bit about how information could possibly be presented. This is one of the more common areas people tend to investigate prior to running and A/B test, and we discuss it's importance in our Website Redesign use case. 

Survey Content

Example 1: Understanding intent for the whole site

"What did you come to this site to do today?"

Example 2: Understanding intent for a specific page

"What were you hoping to find on this page?"

Example 3: Understanding intent for the 404 page

"What were you looking for?"

Recommended answer type: Text based answer

For this objective we strongly recommend not giving visitors a list of options. Reason being is this method can and will work against you by effectively leading the customer to the information or sources you already know about. We want to uncover the answers that we don't already know, and the best way to do this is to give your visitors the opportunity to tell you what they think. 

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center. 

Recommended targeting options

• Where should this survey appear?: If we're focusing on all site traffic, have the survey on your homepage and all subpages (example: yoursite.com/*). If you're focused on specific pages, just enter that particular pages URL. 
• Who should be prompted to take this survey?: All or a portion of your site traffic.
• When should this survey be displayed?: 3-5 second delay at the page level or 2-3 page delay if targeting the entire site
• How often should this survey be displayed? Only show once per visitor. We never recommend using a different frequency with text-based answer types.

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center. 

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.