Even though Google no longer passes keyword search terms, you can still uncover this data by asking. Several of our customers have run this survey with great success.
Question: "What search term did you use to find us?
Answer type: Text-based answer, single line.
TIP: Remember to always mark write-ins as required. This will ensure that survey takers can only move to the next step once they've entered a response, and it will avoid blanks from showing up in your reporting.
If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.
Recommended targeting options
- Where should this survey appear?: Your entire site
- Who should be prompted to take this survey?: A percentage of traffic (50% or less), Came to your site from a search engine: Google.com
- When should this survey be displayed?: 3 second delay
- How often should this survey be displayed?: Only once per visitor
If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.
These are just suggestions. We recommend experimenting to see what works best for you!
While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.