One area that can help you refine why customers start a trial is to ask them the appeals of your product or service. Let your customers tell you what motivated them. We've also seen that the response rate poised to customers who just bought it typically higher than focusing on customers abandoning their shopping cart. Reason being is these are the visitors who are engaged with your service, and they tend to be more willing to share their thoughts.
If you have a “Thank you for starting your trial” page, you can run a variety of survey questions and enjoy a high response rate (expect over 20%).
Possible questions to help uncover this objective:
- "What persuaded you to start a trial?"
- "What convinced you to signup for a trial?"
- "What convinced you to start a trial?"
- "What's the one thing that nearly stopped you from starting a trial?"
Recommended answer type: Text-based write-in, required.
TIP: Remember to always mark write-ins as required. This will ensure that survey takers can only move to the next step once they've entered a response, and it will avoid blanks from showing in your reporting.
If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.
Recommended targeting options
- Where should this survey appear?: Success page someone sees when they completes a trial signup
- Who should be prompted to take this survey?: 100% of all traffic to that page
- When should this survey be displayed?: Immediately when the page loads
- How often should this survey be displayed? Show only once per visitor
After you start getting responses: The good responses from this survey will give you an idea for aspects of the service that may need to be highlighted better. These will give good starting points for A/B tests.
If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.
These are just suggestions. We recommend experimenting to see what works best for you!
While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.