Success/Confirmation Page Surveys

If you're hoping to collect a wide range of information that could lead to you improving your conversion rate, the absolute best section of your site to host a survey is after a conversion action has taken place. Something like the purchase confirmation page or the trial post-sign up page. Even if it's as simple as the page you display after someone enters their email to be on your mailing list.

On average, the response rates for surveys hosted on these page is 20% or higher. 

There's no limit to the types of questions you can ask on this page to enjoy high response rates as well as quality responses. 

Survey Content

Possible questions to help uncover this objective:

• "What's the one thing that nearly stopped you buying from us?" 
• "What convinced you to pay for this service?"
• "What's the biggest influence on your purchasing decision?"
• "Which of our competitors, both online and offline, did you consider before choosing our [Product name]?"
• "What persuaded you to start a trial?"
• "What was your biggest challenge, frustration or problem in finding the [Product name] online?"
• "Where exactly did you first find out about us?"
• "Which other options did you consider before choosing our [Product name]?" 
• "How likely is it that you will recommend our company to a friend or colleague?"
• "What could we do to make this site more useful?"
• "Was there anything about this checkout process that we should improve?"
• "What other products would you like to see us offer?"
• "What convinced you to pay for this service?"
• "What was your biggest fear or concern about using us?"
• "Which of the following best describes you?"

If you would like more ideas, please see this help article. 

Recommended answer type:

• Text-based answer

TIP: Remember to always mark write-ins as required. This will ensure that survey takers can only move to the next step once they've entered a response, and it will avoid blanks from showing up in your reporting. 

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.

Recommended targeting options

• Where should this survey appear?: On the confirmation page only
• Who should be prompted to take this survey?: 100%, or a percentage
• When should this survey be displayed?: Immediately after the page loads
• How often should this survey be displayed?: Only once per visitor

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.