Identifying your Personas is an important building block to any successful business. Your personas can help your team develop a shared understanding of the user group and help your designers grasp user goals and behavior patterns and as a result guide their product decisions. Qualaroo is here to help you represent your users throughout each phase of your Persona cultivation process with an automated, scalable approach:
Understanding Goals and Intent
Whether you are building your personas from the ground up or testing the validity of your current personas, asking your users about goals and motivations is an excellent way to understand what problems your various personas' are trying to solve with your SaaS tool. Here are a few options you can use:
Before a login wall, for example on your homepage
What did you come here to do today?
Behind your login wall, for example on your dashboard
Leverage the Identity API "Known" targeting to reach only users who are logged in.
You can then ask something similar to: What are your goals with Qualaroo?
*If you'd rather have your users provide verbatim replies, simply switch your answer option to a text-based answer for unfiltered feedback.
Do you have another set of questions that help you build your personas? Simply replace our example questions with yours!
Segment Your Audience with Persona Data for Pointed Insights
Once you’ve developed your personas, test your persona’s validity by segmenting your audience with persona variables you determine. You can accomplish this by setting Custom Properties to target your surveys only to relevant users. For example, target only your users who have used a particular feature within the last 30 days.
You can then ask them a question specifically about the relevance and effectiveness of their feature. Does it help them accomplish their goal? Has it effectively changed their behavior or daily/weekly trends?
Identifying Pain Points
In order to understand which pain points are associated with specific types of users, persistent feedback can be exceptionally helpful. To deploy a persistent feedback nudge, simply set your nudge to fire in a minimized state within the Design Tab, and give it a label like "Feedback?" Pose the question in a way that allows the user to provide any type of feedback, or helps them focus on areas for improvement.
Add an intelligent twist:
1. Set additional user properties with reach response to gather information around each respondent.
Passing attributes you have available on each page to pair with each response can help you gather valuable insights around which pain points are associated with which types of users.
With Qualaroo, an example of a few helpful attributes would be: is a Growth Customer and uses Custom Properties
2. Enable Sentiment Analysis with user properties for a quick, educated view of your users needs on a per user type basis.
Scalably analyze your open-text feedback to understand sentiment around your most popular offerings and features.
We hope this information has been helpful! If you have any questions or need anything at all, please reach out to us at firstname.lastname@example.org.