What Survey Questions Should I Ask?

Here is a list of questions broken down into categories that you can ask visitors on your website. If the question is linked, click on the link to view our recommended survey setup. 

Uncover How Your Visitors Found Out About You

• "Where exactly did you first find out about us?"
• "How did you find our site?"
• "What were the search terms you used to find our site?"
• "What search term did you use to find us?"

Understand Purpose of Visit / Intent

• "What did you come to this site to do today?"
• "What were you hoping to find on this page?"
• "404 Error: What were you looking for?"

Investigate Bounce Rate

• "Does this page meet your expectations?"
• "Did this page meet your expectations?"
• "Does this page contain the information you were looking for?"

Understand Position Relative to Competition

• "Which other options did you consider before choosing our [Product name]?" 
• "Which of our online and offline competitors did you consider before choosing our [Product name]?

Uncover Missing Content

• "What topics would you like to see us write about next?"
• "What other products would you like to see us offer?"
• "Was this help section useful?"
• "Did this article answer your question?"
• "Were you able to find the information you were looking for?"
• "What other information would you like to see on this page?"

Build Buyer Persona / Segment Differences

• "What is your role?"
• "What does your typical day look like?"
• "How is your success in your role measured?"
• "What did you come here to do today?"
• "What problem does our product solve for you?"
• "What do you want to achieve by using our product?"
• "What tools are you using?"
• "How has this feature impacted your work?"
• "What is your biggest pain point?"
• "What frustrates you?"
• "What keeps you awake at night?"
• "What is your biggest desire concerning your problem?"
• "How often do you encounter your problem?"
• "What devices or tools are you normally using when encountering this problem?"
• "How is your success in your role measured?"
• "What frustrates you (during your work)?"
• "Which of the following best describes you?"
• "I came here to..." (Offer several answer options)

Find Out Net Promoter Score / Scale of Satisfaction

• "How likely will you recommend our company to a friend or colleague?"
• "How would you rate our service on a scale of 1 - 10?"
• "How would you rate your overall experience on our site today?"

Uncover Issues & Exit Intent

• "Is there anything preventing you from signing up at this point?"
• "What's preventing you from signing up?"
• "What would change your mind about signing up for an account?"
• "Is our pricing clear?"
• "What could we do to make this site more useful?"
• "On this page, it seems like I should be able to..."
• "Is there anything on this site that doesn't work the way you expected?"
• "What's preventing you from starting a trial?"
• "Is there anything preventing you from completing your purchase?"
• "What's the one thing that nearly stopped you from starting a trial?"
• "What is the primary reason why you're canceling your account?"
• "Was there anything about this checkout process that we should improve?"
• "What prevented you from doing what you came to the site?"

Explore Product-Market Fit

• What problem are you aiming to solve with this product?

• What other solutions have you tried?

• What was the most challenging part about using this product?

• How disappointed would you be if you had to stop using this product?

• Who would you recommend our product to?

• How likely are you to continue using this product?

• What features would you like to see in the future?

• What could make your experience better with this product?

Uncover the Appeals of Your Site / Product

• "What caught your attention about this site in your search results?"
• "What's the biggest influence on your purchasing decision?"
• "What persuaded you to purchase from us?" 
• "Please list the top three things that persuaded you to use us rather than a competitor."
• "What convinced you to pay for this service?"
• "What persuaded you to start a trial?"
• "What convinced you to sign up for a trial?"

Understand Reservations With Using or Purchasing Product

• "What was your biggest fear or concern about purchasing from us?"
• "If you did not make a purchase today, can you tell us why not?"
• "What would've convinced you to complete the purchase of the item(s) in your cart?"
• "Do you have any questions before you complete your purchase?"
• "What's the one thing that nearly stopped you buying from us?" 
• "What was your biggest fear or concern about using us?"
• "What was your biggest challenge, frustration, or problem finding the [Product name] online?"
• "What could we change to make you want to continue using us?"
• "Do you have any questions before starting a free trial?"
• "Do you plan to start a trial?"

Solicit Product Feedback

• "What's one feature we can add to make our product indispensable for you?"
• "Of these four options, what's the next thing you think we should build?"
• "How often do you use this feature?"
• "How would you feel if we discontinued this feature?"
• "What's the next feature we should build?"
• "How disappointed would you be if you could no longer use [Product/feature name?]."
• "Have feedback or an idea? Leave it here!"