Site experience with opt-in option

Subscribers of our Growth, Turbo Growth, and Enterprise plans get a great deal more options when it comes to targeting your survey, one of which is the ability to set cookies on a response and then target based on cookies. This recipe allows you to let visitors opt-in to a site experience survey that will only show when they attempt to leave your site. This is one of the main surveys we recommend running if you're preparing for a website redesign

First survey content

Question: "Are you willing to answer 4 questions at the end of your site visit?"

Answer type: Single answer option, "Yes/No". "Yes" branches to a message screen that says "Thank you! When you attempt to leave our site, you'll be prompted to take our survey." "No" branches to a message screen that says "Thank you. You won't be prompted to see our site experience survey at the end of your visit."

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.

First survey targeting options

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

Setting cookies on a respondents answer

Click on the "Integrations" tab at the top of the editor, and select "Set a cookie value based on a respondent's answer" and click on the box to enable it. You'll want to copy and save the cookie value for the "Yes" answer. We'll need that to target our second survey.

Second survey content

You're welcome to change these questions based on the content of your site, but the following recipe is the most generic, and can be used for any type of site or service.

Question 1: How would you rate your overall experience on our site today?

Answer 1 type: NPS answer type with the labels changed to "Poor" and "Excellent"

Question 2: 0-6 branches to "I'm sorry to hear you had such a poor experience. What would you like to see us change?" 7-8 branches to "What, if anything, would you like to see us do to improve?" 9-10 branches to "That's great to hear! Would you be interested in doing virtual user-testing with us?" with "Yes/No" as the answer options. 

Answer 2 type: Text-based answer type / Single answer type

Question 3: "What did you come to the site to do?"

Answer 3 type: Text-based answer type

Question 4: "Were you able to do it successfully?"

Answer 4 type: Single answer type. Yes, easily / Yes, eventually / No, I still need help

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.

Second survey targeting options

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.

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