Understanding in-App Usability With Qualaroo
Positive usability is vital to ensure your users are engaged and successful within your website or application. Gathering insights in-app with Qualaroo ensures the feedback you gather has context, is specific to the user's experience, and is easy to understand at an individual and cohort level. This article details how to understand your app's usability by gathering insights post-action within your native iOS or Android application with the Qualaroo SDK.
It is essential first to determine which portion of your usability you want to focus on. We have included a couple of examples of the first questions you can ask to get you started:
1. How easy was it for you to accomplish this task?
2. How easy was it to relearn how to accomplish this task?
You can then use branching logic to follow up with a unique question to each user based on their response. Here, you will define the strengths and weaknesses of your app's usability.
For example, if a user answers that it was "Complicated" for them to accomplish this task, we will follow up with "What made it difficult for you to accomplish this task?"
If a user answers that it was "Effortless," you might use this opportunity to ask a question dedicated to happy users. For example, we might ask, "What benefits do you see from using this app?"
Within the Qualaroo targeting section, you can determine exactly when and to who your Qualaroo nudge appears. You can customize these advanced targeting options to any goals you may have in understanding the usability of your application. We've highlighted a couple here for you:
You can set Qualaroo to appear only after a user completes a training module or answers a set of questions within your app. As soon as that user completes any module or section you choose, Qualaroo can appear and gather feedback specific to that experience.
You can take this example further and segment your audience by any variable you track within your app through Custom Property Targeting. These variables can include Persona information, current and past usage, actions taken within the app, and anything else you track. Audience segmentation targeting allows you to ask an even more specific question to a relevant audience.
Let's say that you want to focus on users who return to your app after a long hiatus, hoping to understand how to keep them using your app. For this example, let's focus on users who return after one month or longer.
You can use Custom Property Targeting to set a Qualaroo nudge to only appear to users who have had an absence of at least one month.
We can then ask users how easy it was to relearn the tasks after this long break.
Step 3: Visualize your Results
Once you've gathered the feedback you need, the next step is understanding what your users are telling you at both the individual and cohort levels. Qualaroo's Reporting Dashboard has been designed to help you visualize your results and distribute your findings to your key stakeholders.
Here are a couple of example images highlighting results from a similar use case: