Using Salesforce integration with Qualaroo, you can combine the best CRM & survey feedback management tools to streamline your marketing process.
Qualaroo Salesforce integration allows you to assign trigger events in one app to automate actions in the other app.
Benefits of integrating Qualaroo with Salesforce:
You can automatically push the lead and survey data into Salesforce when a respondent submits a Qualaroo survey
You can set the trigger to send automated surveys through Qualaroo when a record is created in Salesforce
With our Salesforce integration, you have two options:
To enable this integration for your account, please send the following information to us via chat or email:
Would you like to add leads or send survey and NPS data to a custom object?
The name of the Salesforce custom object name
The name of the custom object fields with whom you would like to map the Qualaroo data
Object Name: QualarooFeedback
| Qualaroo response data point | Salesforce field name |
| Identity | |
| Referrer | ReferringUrl |
| Browser version | BrowserVersion |
That is all about Qualaroo & Salesforce integration.
Step 1: Login to your Qualaroo account.
Step 2: Replace the current URL with "app.qualaroo.com/credentials" and select Salesforce

Step 3: Allow Qualaroo to access the Salesforce

Step 4: Create a Custom Object in Salesforce
If you choose to send survey and NPS data to a custom object, you’ll need to create it in Salesforce. Follow these steps:
Click the Setup icon in your Salesforce dashboard and select Setup.

In the Setup area, go to Object Manager → Create → Custom Object.
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You’ll be redirected to the New Custom Object page. Enter your object details, such as:
Record Name: QualarooFeedbackQuestion
Object Name: QualarooFeedbackQuestion
Label: QualarooFeedbackQuestion
Set the Data Type to Text.
Under Object Classification, check Allow Bulk API Access and Allow Streaming API Access.

Click Save to create the object. You’ll now see the object listed under Object Manager.
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Step 5: Add Custom Fields
Inside your created object, select Fields & Relationships from the left sidebar. Click New to create a new custom field.

Select the Data Type (for example, Long Text Area).

Enter the field details:
Field Label: QR_Question
Field Name: QR_Question
Length: 32,768

Click Next. Under Step 3: Field-Level Security, make sure all relevant profiles are checked as Visible.

In Step 4: Add to Page Layouts, verify the “Add Field” option is checked, then click Save.

Once saved, you’ll see your new field listed under Fields & Relationships.

After creating and saving your custom object and fields, your Salesforce account will be ready to map Qualaroo data fields.
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