Identify product appeals to focus on biggest conversion points

One area that can help you refine why customers buy is to ask them the appeals of your product or service. You may think it's all about price or some other factor, but let your customers tell you what motivated them. We've also seen that the response rate poised to customers who just bought it typically higher than focusing on customers abandoning their shopping cart. Reason being is these are the visitors who are engaged with your service, and they tend to be more willing to share their thoughts. 

This is a concept that our CEO, Sean Ellis, discusses in the  "Golden questions" that reveal exactly why your visitors aren't converting webinar. 

Survey Content

Possible questions to help uncover this objective:

  • "What persuaded you to purchase from us?"
  • "Please list the top three things that persuaded you to use us rather than a competitor."
  • "What's the biggest influence on your purchasing decision?"
  • "What caught your attention about this site in your search results?"

Recommended answer type: Text based answer

For this objective we strongly recommend not giving visitors a list of options. Reason being is this method can and will work against you by effectively leading the customer. We want to uncover the answers that we don't already know, and the best way to do this is to give your visitors the opportunity to tell you what they think. 

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center

Recommended targeting options

These types of questions are targeted at the same group as understanding reservations from new customers of your product. We recommend running one or the other - not both at the same time.

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.

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