Publishing Qualaroo Data To Google Universal Analytics

Our Premium plan comes with Google Universal Analytics integration. 

A few clicks are all it takes to enable this integration in your account. First, click on "Site settings" next to the domain name.

Then click on the integration and save your changes.

Qualaroo publishes its data by recording events.

Quantitative + Qualitative = Complete Insights

Correlate quantitative behavioral data ("what users did") recorded by Google Analytics with qualitative data ("what users said") produced by Qualaroo survey. 

Optimize Your surveys

What data is recorded?

Below is the list of events we are recording. All events that are not triggered by a user's action are recorded as non-interactive, which means that your bounce rate metric is not affected.

When a survey is displayed to user

When user answers a question

For every question user answered, Qualaroo will record one event in Google Analytics with the following attributes:

Category: "Qualaroo - THE NAME OF THE SURVEY"
Action: The question
Label: The answer