How to Integrate Qualaroo With Tableau


Integrate Qualaroo with Tableau to seamlessly import your Qualaroo survey data into Tableau for comprehensive analysis. This integration allows you to leverage Tableau's powerful data visualization tools to gain insights from your Qualaroo data.


Use Case: 

If you have collected customer feedback through Qualaroo, integrating this data with Tableau lets you visualize customer satisfaction levels across different regions, identify trends, and make informed decisions based on customer insights.


Benefits of Tableau & Qualaroo Integration: 

  • Personalized Data Visualization: Customize your data views to understand your survey responses better.
  • Diverse Visualization Options: Use heat maps, filled maps, and box-and-whisker plots to visualize your data.
  • Real-Time Analysis: Monitor survey drop-off and conversion rates with up-to-the-minute data.



Before you start, make sure you have:

  • A Tableau or Tableau Public account.
  • A Qualaroo account with Reporting API access and valid API credentials


In this article, you'll learn:


1. How to Generate a Qualaroo Web Data Connector URL

2. How to Integrate Qualaroo With Tableau



To Generate a Qualaroo Web Data Connector URL


Step 1:  In the Qualaroo dashboard, click on "Account Details", 


account details


Step 2: Navigate to Reporting API and copy the API Key and API Secret.


Reporting API

Step 3: Create Connector URL

  • Format your URL using your API key and secret like so:


For example, with an API key of 1234 and an API secret of abc123, your URL would be


To Integrate Qualaroo With Tableau


Step 1: Access the Web Data Connector in Tableau

  • Log in to your Tableau account and click “Web Data Connector” in the left sidebar.
  • In the Web Data Connector screen, input the URL you generated in the previous steps.
  • Click "Build a Connector" to proceed.


web data connector


Step 3: Select your survey from the list and click Continue to proceed.


select survey


Step 5: Click “Import” after selecting your options.




When the process is completed, you will see the Qualaroo data in a New Book.


Qualaroo data in newbook



That is all about Qualaroo & Tableau integration. If you encounter any issues or have any questions, feel free to contact our support team.



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