How to Push Data From Tealium Data Layer to Qualaroo Custom Properties
In this article, you will learn how to pass data from a Tealium Data Layer into Qualaroo via the Custom Properties API.
Benefits of pushing data from the Tealium Data Layer to Qualaroo Custom Properties:
Target customers better by triggering Nudges™ based on customizable data
Reduce time and effort in identifying relevant user feedback by assigning researched values to targeting variables.
Take complete control over sharing data points with the data-mapping feature of Qualaroo integration with Tealium IQ.
Step 1: Add the following code to your Qualaroo Snippet. The code loops through values inside the utag_data variable on the page and passes them to the Qualaroo Custom Properties API.
That is all about pushing data from Tealium Data Layer to Qualaroo Custom Properties.