How to Add Your Qualaroo Code to Segment
Send data from Qualaroo to Segment by configuring the source & destination in your Segment account and adding code from Qualaroo to the appropriate field in Segment.
Adding Qualaroo code to Segment lets you:
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Access advanced response segmentation and analysis
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Customize marketing emails with Nudge responses.
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Create a backup of your data.
Prerequisites
1. A Segment account
2. A Qualaroo account
The integration is divided into three parts:
Part 1: Add source and destination in the Segment account
Part 2: Add Qualaroo Code to Segment
Part 3: View Data Sent from Qualaroo
Part 1: Add Source and Destination in the Segment account
Adding Source
1. In your Segment account, go to Sources under Connections on the left pane.
2. Click + Add Source. You will be redirected to the Catalog page.
3. Choose Javascript as the source.
4. Fill in the required details on the Source setup page. Give your source a name, add a label, and mention the website URL where you will run the Qualaroo nudge. Click Add Source to finish.
5. Click Copy Snippet to copy the Segment snippet, which you will paste into the <head> of your website in the next part.
Adding Destination
After adding the source, you must add the destination.
1. Go to Destinations on the left pane.
2. Click + Add destination. You will be redirected to the Catalog page.
3. Search for Qualaroo in the search bar and choose Qualaroo. Next, click Add Destination.
4. Select the source you just added to connect with Qualaroo and click Next.
5. Add the destination name and select the setup mode from the dropdown. Click Create Destination.
6. Configure the settings of the newly added destination.
- Click to activate the destination.
- Copy the Customer ID and Site Token from the Qualaroo account and paste them into their respective fields.
- Turn on Record Events to Qualaroo.
View Tracker Report
After adding the script to the target website's header tag and connecting Qualaroo to the Segment, you can check the data sent from Qualaroo to the Segment.
1. Go to Connections > Sources.
2. Choose a source.
3. Click Debugger.
You can learn more about Segment Qualaroo integration on their website.
How to Send Qualaroo Data Into Segment Account
Qualaroo integration with Segment lets you leverage user insights at all the right places. The bi-directional functionality of Segment & Qualaroo integration allows you to extract maximum value out of the stored data.
Benefits of sending Qualaroo data into Segment:
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Unlock hyper-specific user insights for enhanced targeting
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Push the data you collect with Qualaroo into your Segment account, then send it to other marketing and analytics tools.
Here’s How to Turn on the Integration
You can learn more about Segment integration from this article within their help center.
Data Sent to Segment and Beyond
Once you've turned on the Segment integration in Qualaroo, events for Saw Nudge, Answered Nudge, and Clicked CTA will be recorded in Segment.
This data can be set up in Segment to be distributed to other tools. Segment integrates with -- like Google Analytics, KISSmetrics, or even a CRM.
- Saw Nudge: Segment will receive the event's name -- Saw Nudge -- with the nudge name and ID.
- Answered Nudge: Segment will receive the name of the event -- Answered Nudge -- along with the question and answer provided by the user.
- Clicked CTA: Segment will receive the name of the event -- Clicked CTA -- along with the destination URL of the CTA.
And that's it! If you encounter any issues or have any questions, don't hesitate to reach out to our support team.