Discovering the Purpose of the Visit

 

Understanding the type of audience that has come to the site can help determine what A/B tests to run. Making sure people find what they want sooner will ultimately increase conversions by reducing confusion factors on your site.

 

Survey Content

Opt-in screen: “Would you like to help us make the site experience better by answering three questions?” - Yes/No as answer options. “Yes” branches to Q1, and “No” branches to the message screen.

 

Question 1: “What did you come to do here?” - Text-based answer required—branches to Q2.

 

Question 2: “Were you able to do it successfully?” - Yes/No as answer options. “Yes” branches to the message screen. No branches to Q3.

 

Questions 3: “What prevented you from doing what you came to the site?” A text-based answer is required. Then it branches to the message screen.

 

Discovering purpose of visit

 

If you need help understanding all the options available within the Survey Editor, visit this portion of our Help Center.

 

Recommended Targeting Options

 

 

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

 

These are just suggestions. We recommend experimenting to see what works best for you.


While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.

 

That is all about discovering the purpose of the visit.

 

 

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