Discovering purpose of visit

Understanding what people have come to the site to do can help greatly when figuring out what A/B tests to run. By making sure people find what they want sooner, this will ultimately increase conversions by reducing confusion factors on your site.

Survey content

Opt-in screen: “Would you like to help us make the site experience better by answering 3 questions?” - Yes/No as answer options. Yes branches to Q1, No branches to message screen.

Question 1: “What did you come to the site to do today?” - Text based answer, required. Branches to Q2.

Question 2: “Were you able to do it successfully?” - Yes/No as answer options. Yes branches to message screen. No branches to Q3.

Questions 3: “What prevented you from doing what you came to the site to do?” Text based answer, required. Branches to message screen

If you need help understanding all the options available within the Survey Editor, please visit this portion of our Help Center.

Recommended targeting options

• Where should this survey appear? Targeted to entire site
• Who should be prompted to take this survey?: Review Google Analytics information for average of pages visited and length of time on a page before abandoning. Recommend 2-3 page delay combined with referring domain is not top level domain.
• When should this survey be displayed?: Review Google Analytics information for average of pages visited and length of time on a page before abandoning. Recommended 3-second page delay.
• How often should this survey be displayed? Continue showing until visitor provides a response.

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

These are just suggestions. We recommend experimenting to see what works best for you!

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some many not work for all. Constantly test and tweak your surveys to hone in on what works best for your circumstances. Click here to see how we recommend making changes to your surveys to get better results.