Improving Conversion Rates by Understanding How New Visitors Heard About You
Asking visitors where they first heard about your site or product is crucial to understanding your visitors as a whole. While we can gather some of this data via analytics, asking new visitors to your site is the best method of obtaining this information.
In this article, you will see examples of how to:
1. Ask visitors where they heard about you or found the site
2. Allow visitors to opt-in to the survey
Asking visitors where they heard about you or found the site:
Possible questions to ask to help uncover this objective:
- Where exactly did you first find out about us?
- How did you find our site?
- What were the search terms you used to find our site?
Recommended answer type: Text-based answer
We strongly recommend not giving visitors a list of options. The reason being is this method can and will work against you by effectively leading the customer to the information or sources you already know about. We want to uncover the answers we don’t already know, and the best way to do this is to allow your visitors to tell you what they think.
Allowing visitors to opt-in to the survey
This alternative survey uses a screener to “opt-in” to the survey.
Screener question: “Would you like to answer one question that could help us better understand your needs?”
Answer options: “Yes/No thanks.”
Clicking “Yes” leads to “Where exactly did you first find out about us?” with a free-form response.
Clicking “No Thanks” leads to the “Thank You” screen.
If you need help understanding all the options available within the Survey Editor, you can visit this portion of our Help Center.
Recommended Targeting Options
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Where should this survey appear?: The homepage, category pages, and product pages.
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Who should be prompted to take this survey?: All or a portion of your traffic. You can also focus on “Came to your site from a search engine” to target new visitors specifically.
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When should this survey be displayed?: Either a 3-5 second delay at the page level or after the visitor has seen 2-3 pages on your site.
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How often should this survey be displayed?: Only show once per visitor. We never recommend using a different frequency with text-based answer types.
Our recommended targeting setup focuses on people who most likely discovered your site by search and asks people how they first found your site location within moments of coming to your site. You can focus on a smaller percentage by adjusting the traffic percentage under “Who should be prompted to take this survey?”
If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.
While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.
Click here to see how we recommend changing your surveys to get better results.
That is all about improving conversion rates by understanding how new visitors hear about your site.