Understand Buyer Perception Relative to Competitors
With Qualaroo, uncovering your position relative to your competitors can help you better understand how your visitors perceive you. While you may think you know who your competitors are, the answers to this question may surprise you.
Here are the possible questions to help uncover this objective:
“Which other options did you consider before choosing our product/service?”
“Which of our online and offline competitors did you consider before choosing our product/service?”
Recommended answer type: Text-based answer
We strongly recommend not giving visitors a list of options for this objective. The reason being is this method can and will work against you by effectively leading the customer. We want to uncover the answers we don’t already know, and the best way to do this is to allow your visitors to tell you what they think.
If you need help understanding all the options available within the Survey Editor, you can visit this portion of our Help Center.
Where should this survey appear?: The purchase confirmation page
Who should be prompted to take this survey?: 100% of the traffic
When should this survey be displayed?: Immediately when the page loads
How often should this survey be displayed?: Only show once per visitor. We never recommend using a different frequency with text-based answer types.
If you need help understanding all the options available within the Targeting Section, you can visit this portion of our Help Center.
While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.
That is all about understanding the buyer’s perception relative to competitors.