Discovering the Purpose of the Visit
Understanding the type of audience that has come to the site can help determine what A/B tests to run. Making sure people find what they want sooner will ultimately increase conversions by reducing confusion factors on your site.
Opt-in screen: “Would you like to help us make the site experience better by answering three questions?” - Yes/No as answer options. “Yes” branches to Q1, and “No” branches to the message screen.
Question 1: “What did you come to do here?” - Text-based answer required—branches to Q2.
Question 2: “Were you able to do it successfully?” - Yes/No as answer options. “Yes” branches to the message screen. No branches to Q3.
Questions 3: “What prevented you from doing what you came to the site?” A text-based answer is required. Then it branches to the message screen.
If you need help understanding all the options available within the Survey Editor, visit this portion of our Help Center.
Where should this survey appear? Targeted to the entire site.
Who should be prompted to take this survey?: Review Google Analytics information for the average of pages visited and length of time on a page before abandoning. Recommend 2-3 page delay combined with referring domain is not top-level domain.
When should this survey be displayed?: Review Google Analytics information for the average of pages visited and length of time on a page before abandoning. Recommended 3-second page delay.
How often should this survey be displayed?: Continue showing until the visitor responds.
If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.
While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.
That is all about discovering the purpose of the visit.