Uncovering Potential Issues or Nonfunctioning Areas


There are several examples where uncovering points of friction is essential. It is especially true if those visitors cannot accomplish the task they set out to do. You can easily use Qualaroo to help uncover these friction points in the site experience to allow you to correct them.


Survey Content

Possible questions to ask to help uncover this objective:


  • Is there anything preventing you from completing your purchase?

  • What could we do to make this site more helpful?

  • On this page, it seems like I should be able to...

  • Is there anything on this site that doesn't work the way you expected?


We strongly recommend not giving visitors a list of options for this objective. The reason being is this method can and will work against you by effectively leading the customer to the information or sources you already know about. We want to uncover the answers we don't already know, and the best way to do this is to allow your visitors to tell you what they think.


Uncovering potential issues, or nonfunctioning areas


If you need help understanding all the options available within the Survey Editor, visit this portion of our Help Center.


Recommended Targeting Options



If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.


These are just suggestions. We recommend experimenting to see what works best for you.

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.


Click here to see how we recommend changes in your surveys to get better results.


That is all about uncovering potential issues, or nonfunctioning areas.



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