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Using Qualaroo to Improve Your Conversion Rate

How to Use Visitor Feedback to Improve Conversion Results

In Qualaroo, you can use several strategies to improve the overall conversion rate by understanding the visitor. That starts with understanding what visitors want and need when visiting your site.

Instead of thinking, "What questions should I ask?" think of it as "Which areas of the visitor experience are still in the dark to me?" and then work out which questions are best for that area.

It starts with a clear idea of a visitor's thoughts, beliefs, and experiences. We want to understand where they've been before, the persuasive content they're drawn to, the objectionable content that makes them want to leave, what the appeals are to the visitor, how they perceive your positioning relative to your competitors, what's the specific wording that appeals to them, etc.

This process defines how you determine your goal for using Qualaroo. Once you have determined your goal, you can start thinking about which questions to ask and focus on.

Conversion Opportunities on E-commerce Sites

When you set up surveys, you will want to have a good idea of what to measure so you can define success. Here are some of the key opportunities and the key pages on which you'll want to run surveys.

NOTE: It's better to err by asking too few questions rather than too many. We’ve noticed the longer the Qualaroo survey, the lower the completion rate. Ask one question, collect the feedback, and then ask another question. It needs to be an iterative process to zero in on the information that's the most useful. And the only thing worse than asking no questions at all is to ask them and do nothing with the responses.

Qualaroo should be part of an ongoing conversion rate optimization strategy. Surveys aren't just something you should do and then forget about. We recommend building different questions into a regular plan of gathering visitor intelligence.

Survey ideas for CRO

Improving Conversion Rates by Understanding How New Visitors Heard About You

Asking visitors where they first heard about your site or product is crucial to understanding your visitors as a whole. While we can gather some of this data via analytics, asking new visitors to your site is the best method of obtaining this information.

In this article, you will see examples of how to:

1. Ask visitors where they heard about you or found the site

2. Allow visitors to opt-in to the survey

Asking visitors where they heard about you or found the site:

Possible questions to ask to help uncover this objective:

Where exactly did you first find out about us?
How did you find our site?
What were the search terms you used to find our site?

Recommended answer type: Text-based answer

We strongly recommend not giving visitors a list of options. The reason being is this method can and will work against you by effectively leading the customer to the information or sources you already know about. We want to uncover the answers we don’t already know, and the best way to do this is to allow your visitors to tell you what they think.

Allowing visitors to opt-in to the survey

This alternative survey uses a screener to “opt-in” to the survey.

Screener question: “Would you like to answer one question that could help us better understand your needs?”

Answer options: “Yes/No thanks.”

Clicking “Yes” leads to “Where exactly did you first find out about us?” with a free-form response.

Clicking “No Thanks” leads to the “Thank You” screen.

If you need help understanding all the options available within the Survey Editor, you can visit this portion of our Help Center.

Recommended Targeting Options

Where should this survey appear?: The homepage, category pages, and product pages.
Who should be prompted to take this survey?: All or a portion of your traffic. You can also focus on “Came to your site from a search engine” to target new visitors specifically.
When should this survey be displayed?: Either a 3-5-second delay at the page level or after the visitor has seen 2-3 pages on your site.
How often should this survey be displayed?: Only show once per visitor. We never recommend using a different frequency with text-based answer types.

Our recommended targeting setup focuses on people who most likely discovered your site by search and asks people how they first found your site location within moments of coming to your site. You can focus on a smaller percentage by adjusting the traffic percentage under “Who should be prompted to take this survey?”

If you need help understanding all the options available within the Targeting Section, please visit this portion of our Help Center.

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.

Click here to see how we recommend changing your surveys to get better results.

This is all about using Qualaroo to improve your conversion rate.

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