Using Qualaroo to Improve Your Conversion Rate
In Qualaroo, you can use several strategies that can help you improve the overall conversion rate by helping to understand the visitor. That starts with understanding what the visitor wants and needs when visiting your site.
Instead of thinking, "What questions should I ask", think of it as "Which areas of the visitor experience are still in the dark to me?" then work out which questions are best for that area.
It starts with a clear idea of what a visitor thinks, believes, and experiences. We want to understand where they've been before, the persuasive content they're drawn to, the objectionable content that makes them want to leave, what the appeals are for the visitor, how they perceive your positioning relative to your competitors, what's the specific wording that appeals to them, etc.
This process defines how you determine your goal for using Qualaroo. Once you can determine your goal, you can start thinking about which question to ask and focus on.
When you set up surveys, you will want to have a good idea of what to measure so you can define success. Here are some of the key opportunities and the key pages on which you'll want to run surveys on.
Qualaroo should be part of an ongoing conversion rate optimization strategy. Surveys aren't just something you should do and then forget about. We recommend building different questions into a regular plan of gathering visitor intelligence.
This is all about using Qualaroo to improve your conversion rate.