Identify Product Appeals to Focus on the Biggest Conversion Points

One area that can help you refine why customers buy is to ask them about the appeals of your product or service. You may think it's all about price or other factors, but let your customers tell you what motivated them.

We've also seen that the response rate for customers who just bought it is typically higher than focusing on customers abandoning their shopping cart.

These are the visitors who are engaged with your service and tend to be more willing to share their thoughts.

Survey Content

Possible questions to help uncover this objective:

• What persuaded you to purchase from us?

• Please list the top three things that convinced you to use us rather than a competitor.

• What's the most significant influence on your purchasing decision?

• What caught your attention about this site in your search results?

Recommended answer type: Text-based answer

We strongly recommend not giving visitors a list of options for this objective. The reason being is this method can and will work against you by effectively leading the customer. We want to uncover the answers we don't already know, and the best way to do this is to allow your visitors to tell you what they think.

If you need help understanding all the options available within the Survey Editor, visit this portion of our Help Center.

Recommended Targeting Options

• Where should this survey appear?: The purchase confirmation page. You'll need to use a Regular Expression if these pages are dynamic.

• Who should be prompted to take this survey?: All visitors. If your new purchases happen behind a login screen, take advantage of our identity feature and only focus on those who are "known."

• When should this survey be displayed?: Immediately after the page loads.

• How often should this survey be displayed?: Only show once per visitor, or continue showing until the visitor responds.

These questions are targeted at the same group as understanding reservations from new customers about your product. We recommend running one or the other - not simultaneously.

If you need help understanding all the options available within the Targeting Section, visit this portion of our Help Center.

While the suggestions mentioned are a great place to start, we ask you to keep in mind that what may work well for some may not work for all. Constantly test and tweak your surveys to hone what works best for your circumstances.

That is all about identifying product appeals to focus on the biggest conversion points.