Answer selection types

While you're in the survey editor, you'll notice we give you several answer types:

• Multiple answer selection (checkboxes)
• Single answer selection (radio button)
• Single answer selection (dropdown)
• Text-based answer
• Text-based answer (single line)
• Star Rating selection
• Emoji
• Matrix
• Date
• Net Promoter Score

Multiple answer selection

This option allows visitors to select multiple answer options before moving on to the next step. We also give you the ability to randomize their order, and prompt visitors to add additional comments if specific answers are selected. An example would be if you wanted to add an "Other" answer option and give visitors the ability to add context around that selection. Selecting this option will prompt visitors to select "Send" as you can see from the screenshot below. We do this so the visitor can indicate when they are done choosing their answer selections. 

Single answer selection (radio button)

This option allows visitors to select a single answer before moving on to the next step. Like the multiple answer option, we also give you the ability to randomize their order, and prompt visitors to add additional comments if specific answers are selected. Unless there is an answer option that allows for a freeform comment, the "Send" button will not appear for this answer option.

Single answer selection (dropdown)

This option allows visitors to select one answer option from a dropdown menu. The "Send" button will appear for this option.

Text-based answer

This answer option prompts the visitor to write in their response. The text box will grow as the visitor adds content beyond the two lines offered, and there is no character limit to the text that can be added. This is a powerful tool for uncovering new or more detailed answers from your visitors of which you might not have previously been aware. The "Send" button will appear for this answer option.

Text-based answer (single line)

Similar to the above answer type, but typically used when we only want the visitor to enter a small amount of data. Good for prompting visitors for their email, or name.

Star Rating

This option allows customers or website visitors to rate how happy or unhappy they are on a 5-star rating scale. With this, you can learn how delighted or unsatisfied your customers are with your product or service as they rate their experience according to their satisfaction level.

Emoji

This option allows your customers and website visitors to share how happy or unhappy they are by selecting an emoji. A suitable emoji can effectively communicate how your customers feel about your products and services.

Matrix

This answer type allows you to prompt your visitors to answer multiple questions at once. For example, this is a great option if your goal is to gather feedback on multiple features simultaneously.

Date

This answer type is a simple drop down of the Month, Day, and Year. Could potentially be used if we're asking visitors when would be a good day to call them, or when they'd prefer to come to an event. 

Net Promoter Score

The "Net Promoter Score" is a customer loyalty metric developed in 2003 by Fred Reichheld, Bain & Company, and Satmetrix. The version we have is a 0-10 scale with "Not likely" equaling 0 and "Most likely" equaling 10, however, we do allow you to change the label under the number range. Many customers use this simple answer selection to gauge how likely their customers are to recommend their product or service to a friend. You can also enable branching for this answer type, depending on your plan.