How to Target Your Survey With Segment Data

Qualaroo customers who use Segment can open up additional survey targeting features to display their surveys.

For example, use our Identity targeting options by calling the Segment .identify() method. 

The Segment will set a flag that Qualaroo will use to determine whether to show a survey to known, unknown, or both users visiting your page. This identifier, usually a user ID or an email address, will be saved with the survey response as metadata.

There are two ways Segment will set custom properties in Qualaroo.

First, when you call .identify(), the other traits passed with the userId will be set as Custom Properties. 

In Qualaroo, you can choose to show the survey based on those values.

For example:

analytics.identify('user@site.com', {
     firstName: "Bob",
     annon_uuid: "123-123",
     downloadedGuide: true
    });

In the above, you could choose to target only those users who downloaded a guide by adding downloadedGuide=true in your Qualaroo targeting settings. When the above code is called, Segment will set the property, and the survey will fire.

Second, you may want to display the survey to a user who has taken a specific site action you're sending to Segment. To enable this feature, 

1. Log in to your Qualaroo account, and hover to the right of the domain name panel on the dashboard.
2. Click Settings.
3. Enable "Send Qualaroo events and response data to Segment."
4. Click Save.

Once you do that, the .track() calls Segment method will set up a Qualaroo custom property. You'll need to target using this property in your Qualaroo targeting settings, and the formatting is important.

Here are some examples to guide you:

For further information about Segment Qualaroo integration, refer to the article within their help center.

That is all about setting up your survey targeting using Segment data.