Understanding the Targeting Section

After creating a nudge, you move to the targeting section, where you can precisely control when, where, and to whom the nudge is shown.

E-commerce businesses can specifically target their mobile users to get responses to an upcoming feature update to the mobile app and what their customers would expect from them.

Here's what a Qualaroo Survey will look like on the targeted page:

Benefits of understanding the targeting section:

• Get an overview of different survey nudge-triggering options

• Quickly manage the settings when necessary

• Get feedback from the visitors you're most interested in

• Boost survey response rate to 10-30%

Below is an overview of the targeting section:

In this article, you’ll learn:

1. Where should this nudge appear?

2. Who should be prompted to provide feedback?

3. When should the nudge be displayed?

4. How often should the nudge be shown?

5. How long should the nudge be shown?

 Where should this nudge appear?

It lets you decide which web pages to show the nudge on. You can target with a Simple URL or an Advanced URL with Regular Expressions.

 Who should be prompted to provide feedback?

This section helps you target visitors' traits and behaviors who come to the parts of your site indicated in the "WHERE" section.

This section is divided into three areas: targeting by behavior, technology, and advanced options.

Also, you can enable a sideform on your page by checking the box to display the survey permanently at a specific location.

 When should this nudge be displayed?

It allows you to control when the nudge fires on each page.

 How often should this nudge be shown?

It will enable you to set the frequency at which the nudge is displayed.

 Finally, you can select how long you prefer to keep a nudge active on your website and receive email notifications when someone fills out the survey.

How Can I Get Feedback From the Visitors I’m Most Interested In?

While you certainly can pose a question to everyone who visits your website, there are cases where you will want to prompt a specific group of visitors if they’re the most appropriate people to answer a particular question.

The feature would help you:

• Collect quality responses that can help you improve your product/services
• Boost your survey response rate

E-commerce businesses can specifically target their mobile users to get responses to an upcoming feature update to the mobile app and what their customers would expect from them.

Qualaroo allows you to focus on visitors using the following tools:

• Regular Expressions: Target a range of URLs and even exclude portions of your site.
• Target by behavior: Focus on visitors returning to your site and who have visited several pages. You can also target people who come directly to your site vs. those from a search engine.
• Target by browser type: Exclude visitors on specific browsers.
• Target by traffic source: Focus on those who came directly to your site or used specific search terms to come to your site.
• Get even more specific: Focus only on logged-in visitors. Also, those being served an Optimizely experiment, have performed actions specific to your website (referred to as Custom Targeting Attributes) or those on a black or whitelist.
• Mobile traffic only: You can focus solely on those who come to your site from their mobile phone.

Examples by question type

• Uncover how your visitors found out about you: Target only those who visit your site via search.
• Understanding Purpose of Visit / Intent: Delay the survey by several pages.
• Uncover missing content: Only show the survey when someone scrolls halfway down the page or after several minutes/pages on your site.
• Net Promoter Score / Scale of Satisfaction: Focus on returning visitors or those who are logged in.
• Uncover Issues: Focus on browser types with lower conversion rates.
• Understand Reservations for using or purchasing products: Only fire a survey when it looks like the visitor is about to abandon the webpage.

And that's it! If you encounter any issues or have any questions, don't hesitate to reach out to our support team.