Why would you want to fire a nudge halfway down the page?
Are you interested in prompting your users for feedback while they are still engaged on site? To “Scroll halfway down” before a nudge fires requires a visitor to scroll down to 50% of the page before they see the nudge, and therefore catches them while they are active.
Users who are engaged tend to respond more frequently and with greater quality feedback, and this targeting option ensures the user is fully engaged before prompting them for information. In addition, this targeting feature helps to ensure you are gathering feedback from those who are actually interested in your content, and not another bouncing visitor.
This article describes the benefits and use cases around the "When a user scrolls halfway down the page" targeting functionality.
When are the best times to use this feature?
Findability of information: To notify a visitor of what options they may have before moving all the way down the page allows a visitor to learn or provide information sooner. The information they provide could direct them to the part of the site they are really looking for.
Understanding intent on site, "What is your goal today?": Asking this question with clear options for where to navigate next can be helpful for initiating feedback.
Understanding your target audience: Asking who came to the site and what their role is can be beneficial to where on the site they may want to go next and generally what they are looking for.
What features can I pair with this option?
There are a few options in the targeting section that match nicely with "when a user scrolls halfway down the page".
A good audience to use this feature with is returning visitors. "Only returning visitors" indicates the visitor is familiar with content and they may be returning to get specific information from your site or ready for conversion action. Asking visitors where they first heard about your site or product is a key part in understanding your visitors as a whole.
- Similarly, "Only visitors who have visited a certain amount of pages" show they have enough experience to provide insightful feedback. The visitor has been through a couple of pages and has an idea of what your site is about. This could be a good opportunity for them to give feedback on how to better their experience or direct the to the appropriate part of your site.
- "Continue showing until a visitor provides a response" may be helpful to pair with scroll halfway down because the visitor may want to see what other information is on the page. The ability to come back to survey after scrolling halfway down may be useful for attaining feedback about other parts of page, etc.
How to enable this feature:
To enable this feature on your nudge, please select "When a user scrolls halfway down the page" in the targeting section under "WHEN".
If you ever would like to discuss best practices around your use case, please feel free to reach out to us at firstname.lastname@example.org and we will gladly help!