How to Target a 404 Page

Qualaroo lets you target error pages on your website, even a 404 error page. These pages can have varying URLs, making them tough to target.

Why add a survey to the 404 page:

• Use the opportunity to collect feedback from error pages.

• Get an insight into the users’ sentiments.

How to Target 404 Pages

1. If the webserver redirects you to a specific error page, i.e., mysite.com/error

• You should be able to target this page URL normally with /error.

2. If the webserver preserves the original URL, i.e., mysite.com/some-unknown-page

Since we can’t detect 404s automatically and the URL is not unique, we must use custom properties to target these pages.
 

Step 1: Find the HTML template for your 404 pages and add the following code immediately after your Qualaroo snippet:

Step 2: Create a new survey for your 404 pages with a simple URL targeting mysite.com/*

Step 3: Under targeting, scroll down to Target: Advanced. Select “When passed custom property is matched.”

Step 4: Enter the following in the field below:

is_404=1.

That is all about targeting a 404 page.