UMUX allows you to measure the general usability of a system, website, or app. It consists of 4 statements for users to rate on a Likert scale.
However, it doesn’t measure specific characteristics like usefulness or accessibility nor identify navigation issues, bottlenecks, or problems with particular elements of an interface.
UMUX surveys are helpful in
Collect real-time customer feedback on the user experience of your website, app, or product.
Gain first-hand impressions of users on new features.
Here is how the UMUX survey looks on your website:
In this article, you will learn:
Step 1: In your Qualaroo dashboard, click "+Create New."
Step 2: Hover the cursor over the nudge type and click "Choose Template."
Step 3: Hover the cursor over the UMUX template and click "Use this Template."
Step 4: Enter the target URL and click CREATE.
Step 5: Customize your survey with EDIT, TARGETING, and DESIGN options and click SAVE.
Step 6: Activate the survey from the toggle button.
1. Where should this survey appear?:
Behind the login wall after a user has completed a specific task or has gone through a customer support experience.
Type in the URL (simple or advanced) where you expect the experience to conclude naturally.
2. Who should be prompted to take this survey?:
Select 100% of all visitors who meet the conditions specified below
“Came directly to your site (typed in your URL or bookmark)” + “Only returning visitors.”
3. When should this survey be displayed?:
After the returning users have logged in.
NOTE! Displaying a Nudge very quickly to first-time visitors or users can disrupt their first impression of the user experience.
If you have pages set up for the end of a particular path like thank you (for purchasing, downloading, subscribing) screens or success pages designated for a specific experience, you might also select “immediately after the page loads.”
4. How often should this survey be displayed?:
Select “Continue showing until a visitor provides a response.”
In your UMUX Score, odd items are scored as [user score - 1], and even items are scored as [7 - user score].
Step 1: Add these differences and divide the sum by 24 (the highest possible score).
Step 2: Multiply your quotient by 100.
Step 3: Average your results among users.
If you’re using a 5-point Likert scale, you will only have to make a few adjustments to the steps above. Even items should be scored as [5 - user score], and you’ll have to divide the sum by 16 instead of 24.
For UMUX-Lite Scoring [7-point scale]
The Items are scored by subtracting one from the user response: [user score - 1]
Step 1: Add the two adjusted scores and divide the sum by 12 (the highest possible score).
Step 2: Multiply your quotient by 100.
Step 3: Average your results among users.
If you’re using a 5-point Likert scale, you only have to make one change to the steps above: divide the sum by 8 instead of 12.
That is all about using the UMUX survey.
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