Pushing Data from Tealium Data Layer to Qualaroo Custom Properties

Below are directions how to pass data from a Tealium Data Layer into Qualaroo via the Custom Properties API.

Append the following code to your Qualaroo Snippet. The code loops through values inside the utag_data variable on the page and passes them to the Qualaroo Custom Properties API.

Special characters and spaces in keys are converted to underscores. If a value is an array of items it is converted to a string and items are delimited by a comma.

<script>

window._kiq = window._kiq || [];

if (window.utag_data) {

  window._kiq.push(['set', Object.keys(window.utag_data).reduce(function(obj, key) {

    var newkey = key.toString().replace(/\s+/g, '_').replace(/[^\w]+/g, '_'),

        value = window.utag_data[key];

    obj[newkey] = (typeof value == 'object' ? value.join(',') : value);

    return obj;

  }, {})]);

}

</script>