The lead generation form is a screen that you can add to your survey to prompt visitors to enter their information, and is available on our Startup plan and above. You can either create a standalone pop-up with just a lead generation form, or include it as a screen in part of your survey.
Creating just a lead generation form
Add a lead generation form to your survey
The lead generation form defaults to a few fields, but it's completely customizable. You have the ability to add a description at the top, as well as change, add, remove, and mark fields as required from the form itself.